How does your company look to a buyer who hasn't met you yet?
The ADPI gives you a clear answer: a score, what's behind it, what's working, and what to strengthen next.
Why the ADPI matters
Buyers check before they call
A procurement head shortlists you online before your sales team ever hears about it. If you aren't on that list, you never get the chance to pitch.
Weak presence wastes ad money
Every rupee of advertising sends buyers to your website. If what they find doesn't convince them, the money is gone.
Export buyers meet you online first
They won't visit your plant or meet your team until you're on their shortlist. What they find online is the first meeting.
Each one answers a question your buyer is already asking
Each area carries a fixed weight, the same for every company. See what buyers expect in each →
167 checks. One test.
The Detailed ADPI runs 167 checks across seven areas. Every one asks the same thing: would this make a buyer more likely to call you?
We publish what buyers look for: the Buyer-Ready standard. How we check it is what you get in your report.
Start free. Go deeper when you're ready.
Quick Check
For any company that wants to see where it stands. You get your likely level in each area, what buyers expect, and the gaps to look at first.
Based on your answers, so it shows likely levels, not a score. Credible and Preferred are confirmed only by a Detailed ADPI, which checks what buyers actually see.
Start now →Detailed ADPI
What you get:
- Your score out of 100 and your level in each of the seven areas
- The gaps costing you enquiries, in the order to fix them
- A sit-down walkthrough of your report
- A second report, 90 days after your fixes go live, showing what actually changed
We don't audit and disappear. Whoever does your fixes, we come back and measure the result.
ADPI Global
Will a buyer abroad shortlist you? We search, read and contact your company the way a buyer in each market would.
- The full Detailed ADPI, reused if you had one in the last 6 months
- Up to 3 markets: what buyers there find, and who they find first
- Your certificates checked the way an overseas buyer would
- A fix plan for each market
Not sure which markets? Start with the free Market Map.
What you get, and what changes
Straight answers on the Detailed ADPI. Still unsure? Message us.
Free audits exist. Why pay for the Detailed ADPI?
A free audit lists problems. The Detailed ADPI checks 167 points against what buyers in your industry expect, puts the gaps in order of what is costing you enquiries, and tells you what each fix involves. Your money then goes where buyers actually look, not on guesses.
What exactly do I get?
Your score out of 100 and your level in each of the seven areas. The gaps costing you enquiries, in the order to fix them. What each fix involves and roughly what it takes. A sit-down walkthrough with us. And on day one, we record where you stand today, so the change can be measured later.
I'm about to spend on a new website, ads or a marketplace upgrade. Should I check first?
Yes. Often the gap buyers see isn't the one owners expect. A company can spend lakhs on a new website when buyers can't find it on Google at all. The Detailed ADPI shows where that money will make a difference before you spend it.
When will I see more enquiries?
Only once the fixes are done and live. The report itself changes nothing. Buyers start seeing your company differently when the changes are online. Some, like a complete Google listing, show within weeks; others take longer.
How will I know it worked?
On day one we record where you stand: how often you show up in Google searches, the calls and clicks from your Google listing, and your enquiries. After your fixes go live, we measure the same numbers again, in Google's own figures, and share your updated report. We don't promise numbers we can't control. We show you exactly what changed.
Do I need a new website?
Not always. Many gaps sit on Google, on marketplaces or on LinkedIn. Your score shows where the real gap is before anyone spends money.