What buyers check before they call you
Before a buyer picks up the phone, they look you up. These are the 7 things they check, and what they expect to find.
The seven areas buyers check
Website
- Opens well on a phone
- Full product range, specs to download
- Easy way to send an enquiry
- Updated in the last 6 months
Ask yourself: Can a buyer find your specs in two clicks?
Proof
- Named clients or testimonials
- 3 or more projects with photos
- Certificates with numbers
- Plant and capacity facts
Ask yourself: Would a buyer recognise the clients you show?
Brand & message
- Clear line on what you make, and for whom
- Same message everywhere
- Good photos, clean language
Ask yourself: Can a stranger say what you do in 10 seconds?
- Verified, complete Google listing
- Recent reviews
- You show up for your product and city
Ask yourself: Search your product and city. Are you on page one?
Marketplaces
- Verified, complete profile
- Products listed with specs
- Enquiries answered within 24 hours
Ask yourself: How fast did you reply to your last enquiry?
Leadership
- MD's LinkedIn profile is complete
- MD is visibly the company's leader
- Posts at least once a month
Ask yourself: If a buyer looks up your MD, what do they find?
Activity
- 2 or more active platforms besides your website
- Posting every month
- Something new in the last 30 days
Ask yourself: When did you last post?
Having these is step one
Whether they actually work for buyers is what our 167-point check verifies.
Take the free Quick Check →This is ARKE's Buyer-Ready standard: the minimum a serious buyer expects to see before shortlisting a supplier. It's the same for every company. In ADPI terms, it's the start of Credible. See how it applies in engineering, and what buyers check on your website.